How to choose a designer... or, What's your style?

Confused about who to work with? It all comes down to style. Go through a few portfolio pieces of a designer and get a feel for their design style. Is it professional and approachable? Does it show variation without feeling all-over-the-place? Is it subtle or aggressively in your face? Think of jigsaw puzzles: some are very detailed with a mixture of complex elements, while others have wide open space and are grasped in a glance. Your brand is your own personal puzzle, each piece contributes to the whole. How do you want your puzzle to look? Choose a designer who fits your style.